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Managing Loyalty Tiers

Add-on required. This feature requires the add-on to be active on your store. View add-ons

Loyalty tiers define the reward levels in your program. You can create new tiers, edit existing ones, delete tiers you no longer need, and view which customers belong to each tier.

Viewing Your Tiers

  1. Open the sidebar menu and go to Store Settings.
  2. Select Loyalty Program.
  3. Go to the Tiers section.

You see a list of all your tiers, sorted by point threshold from lowest to highest.

ColumnDescription
NameThe display name of the tier
Point ThresholdMinimum points needed to reach this tier
MultiplierPoints earning multiplier for this tier (e.g., 2x means double points)
CustomersNumber of customers currently in this tier

Creating a New Tier

  1. In the Tiers section, press Add Tier.
  2. Enter a Name for the tier (for example, "Platinum").
  3. Set the Point Threshold. This is the minimum number of points a customer needs.
  4. Set the Multiplier. This determines how fast customers in this tier earn points (e.g., 1.5x means 50% more points per purchase).
  5. Press Save.

The new tier appears in the list. Customers who already meet the point threshold move into this tier automatically.

Tier Fields

FieldRequiredDescriptionExample
NameYesA clear name for the tierGold
Point ThresholdYesMinimum points to qualify1,000
MultiplierYesPoints earning multiplier (0.01 to 99.99)1.5

Editing a Tier

  1. Find the tier you want to change in the list.
  2. Press the Edit button on that tier.
  3. Update the name, point threshold, or multiplier as needed.
  4. Press Save.

Changes take effect immediately. If you lower a point threshold, more customers may qualify. If you raise it, some customers may move to a lower tier.

Deleting a Tier

  1. Find the tier you want to remove.
  2. Press the Delete button.
  3. Confirm the deletion.

Customers in a deleted tier move to the next lower tier based on their point balance. You cannot delete a tier if it is the only one in your program.

Viewing Customers in a Tier

You can see which customers belong to a specific tier.

  1. Press a tier name to open its details.
  2. Go to the Customers tab.
  3. You see a list of all customers currently in that tier.

This helps you understand how your customers are distributed across tiers. You can also use this view to identify your most loyal customers.

Tips

  • Use clear names. Customers see tier names in their profile. Choose names that feel rewarding.
  • Space thresholds evenly. Make each tier feel achievable but meaningful.
  • Review regularly. If most customers sit in one tier, adjust your thresholds.
  • Limit the number of tiers. Three to five tiers work best for most businesses.